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Types of Brands, Challenges, and Opportunities
Brand architecture is a crucial aspect in building corporate identity; however, it is not without criticisms and challenges. In this article, we will explore some of the limitations and controversies surrounding different types of brand architectures, from monolithic...
Accessible Design: How to Design for All?
In the world of UX design, accessibility is critical. It's not only about creating engaging experiences, but also about making sure everyone can enjoy and use our products effectively. From contrast to visual hierarchy, every detail matters to ensure that our...
Apple Vision Pro. Expectations and realities
Apple crowned the world's most valuable brand according to the Kantar Brand Z report in 2023, is known for being iconic, revolutionary, and innovative. As well as being loved by so many, it can move and influence millions of people around the world. With products that...
Interaction design day, its origin and importance
The day of interactive design or better known as the interaction design day is a day that celebrates the use of interaction as a means to improve the human condition, this event takes place every year, where presentations are held , workshops and seminars, to name a...
Multi-experiential realities that transcend fiction
When we read a book we immerse ourselves in imaginary spaces thanks to the details narrated, when we watch a film we become involved in the plot thanks to the audiovisual effects, when we listen to music we connect with the rhythms and enter into different states of...
The journey towards design with usability in mind
We have to recognise that as human beings we sometimes seek to maintain our comfort zone, that we prefer simple tasks and, in general, that we get excited when we manage to carry out a task. This reflects the need to embrace usability in the design process because of...
Haptic technology: an immersive experience for users
In recent years, technology has potentially developed for devices called "haptic" (the term haptic comes from the verb to touch and refers to sensing and manipulation through this sense), which can provide the user with physical feedback from the virtual world. They...
Experiential Retail as a key means of connecting with brands
How many times are we left with an empty feeling after leaving a shop feeling that "something else was missing"? We are constantly in search of something to make us feel better, and it is because current living conditions lead us to value meaningful experiences much...
Luxury brands are diving deeper and deeper into the world of technology
Luxury brands are becoming more and more immersed in the world of technology; it is becoming increasingly common for fashion, car and even jewellery houses to include digital experiences where the interaction between their customers and technology forges new...
