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Experiential Retail as a key means of connecting with brands
How many times are we left with an empty feeling after leaving a shop feeling that "something else was missing"? We are constantly in search of something to make us feel better, and it is because current living conditions lead us to value meaningful experiences much...
Luxury brands are diving deeper and deeper into the world of technology
Luxury brands are becoming more and more immersed in the world of technology; it is becoming increasingly common for fashion, car and even jewellery houses to include digital experiences where the interaction between their customers and technology forges new...
Dark UX: Why should we be responsible designers?
UX and UI design was born out of the need to create positive and engaging experiences with products and services. However, what would happen if a designer used their knowledge to benefit only the business at the expense of the user experience? Well, it's a dangerous...
Pride & UX
Introduction The technology and information industry is moving in leaps and bounds towards new horizons that give rise to increasingly necessary conversations; one of them: diversity and inclusion of LGBTQI+ communities. However, it is necessary to recognise that, as...